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Quotes and Photos from TED: Day 1
Prior to arriving at TED I knew I wanted to share the experience with you by way of Twitter and the Ketchum blog, but I don’t know that I anticipated it being quite so hard to choose what to share. I...
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3 Tips for Giving a “TED-like” Presentation
TED does a stellar job with managing its global network, assets, and events. And everyone wants in. I haven’t met a single person familiar with TED who doesn’t wish they could be up there on the...
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Ever Heard of Aspen Ideas Festival?
Unlike Davos, Cannes, and TED, Aspen can fly under the radar…unless you’re in an elite group of thought-leaders who convene in the mountains to discuss the world’s biggest issues (sounds cool,...
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Food Insecurity: The Most Critically Misunderstood US Issue?
As far as world problems go, hunger seems an obvious one. We all consume food and we’ve all heard that rumble from the stomach when we go a bit too long without any. Every day we interact intimately...
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TiVo for Ideas
At the grand opening of the Aspen Ideas Festival, some of the most noteworthy speakers flew through two-minute presentations on their vision of the next big thing. Hearing large-scale concepts...
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Photos from the Aspen Ideas Festival
I’ve had an amazing time attending the Aspen Ideas Festival during the past few days. Here are some photos I’ve taken along the way. Festival underwriter Mercedes-Benz showcases one of its F-Cell A...
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The Idea Lifecycle
The best creative ideas have a lifecycle – they are born, nurtured, tested, revised, and then executed in a final display of triumph. And ideally, each person who touches this creative process gets...
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How Pinterest is Helping Improve Mental Health
It’s safe to say that in 2013, Pinterest is a “must-do” for many brands looking to actively expand their presence online, especially with an e-commerce platform. So as PR folks, it’s definitely on our...
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Creative Conference Showdown: SXSW vs. The Rest
Having been fortunate enough to represent Ketchum at both TEDActive and Aspen Ideas Festival recently, I can’t walk into SXSW Interactive with a completely blank slate. I’m dying to know how it will...
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Mom 2.0: An Outside Perspective
“Mommy bloggers.” A term in our industry that rarely doesn’t conjure up a reaction. The idea that moms, already a population that overindexes on opinion-sharing, have a sub-industry of online websites...
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Scent – The Underused Communicator
Scent is the second most powerful and evocative sense, second only to vision. Smells often sit underneath the surface of our sensory brain, always there, and always affecting our experience,...
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A Crash Course in Millennials
Millennials. Are you sick of hearing that word already? If you read the news, probably. Love it or hate it, it’s not a fad – it’s a cohort that’s a huge portion of our current and future population,...
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Top 10 Teen Trends This Minute
It’s the question of the hour, pretty much every hour: “What’s ‘in’ with the young people these days?” If you’re hungry to scope out the next big thing, knowing what’s hot with teens is a great way to...
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How to be Entrepreneurial at an Agency – One Millennial’s Perspective
The next generation of workers – millennials – seems to be everyone’s concern, especially the media’s. If you Google “millennials” and “work” you will be hit with a barrage of reports on how to attract...
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A Millennial’s View From Atop the Under 30 Summit
I was fortunate enough to have recently been invited by Forbes to attend their Under 30 Summit, an extension of Forbes’ annual 30 Under 30 List, which features 30 game-changing entrepreneurs under 30,...
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Why the Word Millennial is Not Cliché
In our industry, “marketing to millennials” may prompt eye rolls. Once a word permeates the media vernacular and become ubiquitous, it starts to feel like jargon sans meaning. But I’m here to say that...
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Boredom is a brand’s nemesis – particularly for Millennials
As Seen In … Voxburner At Youth Marketing Strategy NYC on May 20th, Sarah Unger, VP, Insights & Strategic Planning and Angela Fernandez, VP, Creative & Strategic Planner at Ketchum will be...
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